Baole City 8-Position Claw Machine Projects (Muyang City, Jiangsu Province)

Previously, Baolecheng primarily deployed equipment featuring high-end gifts, with each gift incurring a cost of 15-30 yuan. When the selling price was converted into coins, a purchase required 25-50 coins, resulting in a high individual customer consumption threshold.​

The store introduced the YPFuns 8-person island machine and adjusted its merchandise selection strategy: 65% of the items are trendy small gifts with a unit price ranging from 0.5 to 5 yuan, which has led to a 41% reduction in costs compared to the previous period; 18% of mid-to-high-end co-branded models (with a unit price of 10-15 yuan) are retained to cater to the demands of diverse customer segments.​

Owing to the substantial lowering of the single consumption threshold and the high winning rate of 35% for small gifts, the frequency of customer consumption has witnessed a significant increase. In September, the coin revenue reached 101,820 coins. The average profit margin per gift rose from 25.3% to 44.8%, and the store's customer traffic conversion rate also increased from 13.1% to 26.8%.