Ledi Lollipop 8-Position Claw Machine Projects (Wanda Plaza, Nanyang, Henan)

Ledi Lollipop is located in an area with dense foot traffic, but it has long struggled with the issue of "high customer pass-by rate yet short stay time". Most customers merely browse briefly before leaving, keeping the foot traffic conversion rate consistently around 15%. In December 2024, the store introduced the YPFuns 8-person island machine, placing it in the prime location at the entrance as a visual focal point specifically to attract passers-by to stop and guide them into the store for consumption.​

As a core brand under Shanghai Lollipop Indoor Children's Amusement Service Co., Ltd., Ledi Lollipop is an influential chain brand for family parent-child entertainment in China. Currently, the brand has established and operated stores smoothly in multiple cities, including Shanghai, Hangzhou, Yangzhou, Hengshui, Luoyang and Nanyang. Relying on rich amusement projects and warm parent-child interaction scenarios, it has accumulated a good market reputation. Looking ahead, Ledi Lollipop will continue to accelerate its expansion pace—several new stores are in the preparation stage and will be launched in more cities one after another, bringing high-quality parent-child amusement experiences to more families.​

In terms of product selection, it fully caters to the preferences of the surrounding young customer group aged 18-35, focusing on trendy toys and figurines (such as blind box series, anime peripherals) and internet-famous plush toys (including 30% co-branded models). It regularly updates 25% of its styles every month to ensure a sense of freshness. In terms of operation, it makes full use of the machine's built-in LED interactive screen to display in-store promotions in real-time, serving as a dynamic marketing window.​

After the introduction of the 8-person island machine, it became the most popular interactive device in the store in the first month: the average daily number of users is stable at 220-250 on weekdays and can reach over 320 during weekends and holidays; the monthly average coin intake amounts to 98,600 coins. The average customer stay time in the store has increased from the original 4 minutes to 16 minutes, a 300% rise; it has driven the overall foot traffic conversion rate of the store to 28%, and the associated consumption of surrounding stores has also increased significantly.